{"version":"1.0","provider_name":"GAP CONSULTING in D\u00fcsseldorf | innovative Managementberatung","provider_url":"https:\/\/gap.consulting\/en","author_name":"gap2019","author_url":"https:\/\/gap.consulting\/en\/author\/gap2019\/","title":"Beacons: Universall\u00f6sung f\u00fcr den station\u00e4ren Handel? - GAP CONSULTING in D\u00fcsseldorf | innovative Managementberatung","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"7QWF0mx6r8\"><a href=\"https:\/\/gap.consulting\/en\/beacons-universalloesung-fuer-den-stationaeren-handel-2\/\">Beacons: Universall\u00f6sung f\u00fcr den station\u00e4ren Handel?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/gap.consulting\/en\/beacons-universalloesung-fuer-den-stationaeren-handel-2\/embed\/#?secret=7QWF0mx6r8\" width=\"600\" height=\"338\" title=\"&#8220;Beacons: Universall\u00f6sung f\u00fcr den station\u00e4ren Handel?&#8221; &#8212; GAP CONSULTING in D\u00fcsseldorf | innovative Managementberatung\" data-secret=\"7QWF0mx6r8\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>","thumbnail_url":"https:\/\/gap.consulting\/wp-content\/uploads\/2020\/02\/AdobeStock_48441593-scaled-e1581168184394.jpeg","thumbnail_width":1600,"thumbnail_height":1067,"description":"Beacons und Beacon-Technologie \u2013 W\u00f6rter, die seit Monaten den Mobile Marketing-Markt beherrschen und als Allheilmittel f\u00fcr den station\u00e4ren Handel verstanden werden. Aber ist der Hype gerechtfertigt? Eigentlich bedeutet das englische Wort Beacon im Deutschen Leuchtfeuer. Gemeint sind im Fall der Beacon-Technologie kleine Bluetooth-Sender, die beispielsweise in Ladengesch\u00e4ften an verschiedenen Stellen positioniert sind und Nachrichten senden. [&hellip;]"}